Bob Noorda war ein prominenter niederländischer Grafikdesigner und Typograf, der für seine einflussreiche Arbeit im Bereich Wegweisung und Beschilderung bekannt ist, insbesondere für die Amsterdamer Metro. Seine Designphilosophie konzentrierte sich auf Einfachheit und Klarheit und verbesserte die Benutzererfahrung bei der Navigation erheblich. Noordas Wirken erstreckte sich nicht nur auf Verkehrssysteme, sondern auch auf Branding und Umweltgrafik und beeinflusste Projekte in ganz Europa und den Vereinigten Staaten. Sein Vermächtnis inspiriert weiterhin Designer im Bereich der öffentlichen Beschilderung und des benutzerorientierten Designs.

Victor Vasarely, der oft als Vater der Op Art (Optical Art) angesehen wird, war ein ungarisch-französischer Künstler, der für seine visuell dynamischen und geometrisch abstrakten Werke bekannt ist, die mit optischen Täuschungen spielen. Seine Kunst zeichnet sich durch kühne Muster, leuchtende Farben und die Verwendung von Formen aus, die Bewegung und Tiefe erzeugen und die Wahrnehmung von Raum und Form durch den Betrachter herausfordern. Vasarelys innovativer Ansatz hatte einen bedeutenden Einfluss auf die moderne Kunst und das Design und machte ihn zu einer Schlüsselfigur der Kunst des 20. Jahrhunderts.

Josef Müller-Brockmann was a Swiss graphic designer known for his role in developing the Swiss Style, also known as the International Typographic Style. He was famous for his clean, grid-based layouts and minimalist designs, often using sans-serif typography and photography. Müller-Brockmann was a master and a pioneering figure in his field. Even after his death in 1996, his work remains celebrated for its precision and timeless appeal and his influence persists up to this day, inspiring graphic designers all over the world.

Sir Arthur Charles Clarke was undoubtedly one of the most influential science fiction writers of the 20th century. His vivid imagination and visionary ideas revolutionised the genre, inspiring generations of readers and writers. He spent the first half of his life in England, where he served in World War Two as a radar operator, before emigrating to Ceylon in 1956. He is best known for the novel and movie 2001: A Space Odyssey, which he co-created with the assistance of Stanley Kubrick.

Dieter Rams, an iconic figure in product design, revolutionised the industry with his minimalist and functional approach. His work at Braun and his 'Ten Principles of Good Design' continue to inspire and shape contemporary design thinking. Rams is credited with the memorable phrase “Weniger, aber besser,” which translates to “Less, but better.” He is widely regarded as a major influence on Apple's best-selling products and is recognised as one of the most important industrial designers of the 20th century.

George Nelson is often referred to as one of the founders of American modernism, and with good reason. Together with Charles & Ray Eames, Harry Bertoia, Eero Saarinen and the talented designers in his New York studio, he ushered in a new style of design that would change the way we dress our homes forever. While heading up his studio, George Nelson Associates, he gifted the world the Coconut Chair, Marshmallow Sofa, Bubble Lamps and an impressive 130 clock designs.

Joe Colombo was an Italian designer, artist and architect who created many of the most iconic Italian designs, despite coming to the profession only late in his life. In a brief but successful career, Joe Colombo produced highly innovative objects, which made him into one of the most influential product designers in Italy at the time.

François-Xavier and Claude Lalanne were a husband-and-wife team of artists who created inventive and often surprising works, widely admired and collected since the 1960s. Throughout their careers, they sculpted a playful menagerie of monkeys, ducks, fish, and especially sheep. Their pieces blur the line between fine art and decorative objects, having been exhibited in numerous galleries worldwide and sold for seven figures at auctions.